RAW is a new brand of premium smoothies that is positioned as a high-end, ethically sourced, and conscious product. The Main company of this brand is Best' Bens, a company focused on developing products that appeal to consumers who want to eat and drink fresh and tasty food. They need compelling packaging for their first product rollout.
Fair Trade
Ben’s Best is interested in highlighting the fact that they only purchase fair trade-certified ingredients.
Ethics
Ben’s Best considers itself to be a company driven by ethics as well as profit.
Health
Consciousness and caring about health is important to Ben’s Best and to their customers – the drinks must be positioned as a healthy alternative to soft drinks and other artificially produced and sweetened/colored drinks on the market today.
No Sugar Added
Ben’s Best does not add any sugars to their drinks. The sweetness of the drinks depends on the sweetness of the fruit ingredients.
Packaging
It has to be Tetra Pack for the packaging of the product, the company cares about the environment and they want to show it through the product.
We are redefining smoothies, we create luscious organic blends from responsibly sourced ingredients, promoting transparency, sustainability and mindful choices, our goal is to nourish both body and spirit, inspiring a positive impact on personal well-being and the greater good
